Unilever Phoenix

Unilever’s branding is anything but quiet. Their identity is full of vivid colors, energetic iconography, and a logo composed of swirling shapes that come together to form a bold, unified “U.” When they approached Monotype for a custom typeface, the initial brief was surprisingly restrained: they wanted a very geometric sans serif—something simple, functional, and clean. But as I listened more closely to how they described their brand, I realized they weren’t just asking for geometry. They were asking for balance.